I picked up Daniel Pink’s latest book, To Sell Is Human: The Surprising Truth About Moving Others, from the library and started it. I’m limiting myself to a chapter a day. His first chapter concludes that we all sell. However, he also defines selling as “non-sales” selling. How does he do that? By defining sales as persuading or educating someone else to do something in exchange for something else. I’ll keep you all posted on what I learn. At this point, the jury is still out as to whether this is a profoundly seminal book or a mere statement of the blooming obvious.

Advertisements